Chapter 349

The design department didn’t have any objections, so Caroline held a meeting with the higher–ups of the other departments. None of them had any issues after seeing the drafts either.

“I think the most crucial issue here now is,” the new marketing director said, pained, “how to classify our products.

“I’ve gone through every season of Evans Group’s products. There are high–end products and low- end ones, even middle–end ones. It can be seen that we were trying to cover all the layers of the market, but the outcome wasn’t ideal.”

“I’ve thought about this issue.” Caroline spread out the documents in her hand.

“For the current Evans Group, it’s tough to get into the high–end market due to our lack of funds and capabilities. That’s why we’re choosing to go with the middle–end market.

“With this horoscope theme, we’re targeting the middle and low–end markets. The main thing is to

put our name out there.”

The advertising director said, “If we do that, advertising will be difficult. Famous celebrities wouldn’t want to be ambassadors for such a product, while lesser–known celebrities don’t have the popularity to help us gain a reputation.”

Caroline looked at the advertising director and said, “Take some time to think about who to pick as our ambassador. Forget about the famous celebrities. We can’t afford them.”

The advertising director was speechless.

“Are there any more questions?” Caroline looked at everyone else. They all kept silent.

there are no more issues.” Caroline’s tone

move this company is making after its new start. I hope we can all work together to

saying this, Caroline picked up the documents

large strides.

of the higher–ups in the

“Will this plan work?”

we supposed to make a name for ourselves if we don’t hire a famous

ambassador?”

will this company fail after just

1/2

+15 BONUS

Caroline’s plan to target the

markets.

companies in the middle and low–end markets, and those companies

still hire a famous celebrity so that they would stand a chance. But now Caroline had

hopeless

the moment Caroline put down her files, she thought of Kirk again. She didn’t even know where he had gone for his business trip or how things were going. Had he

to focus on her

couldn’t

her eyes shut and

that mysterious person’s text, she would have called

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