Dear Sweetheart novel

She had Ella vacate an office for the team Faymon Group had sent over before selecting two outstanding planners from Glory’s planning department to prepare for the promotion of the new perfume posthaste.

As there was a bet-on agreement with another company this time, she wasn’t idle but monitored the entire process.

After the team members from Faymon Group took a whiff of the new perfume, they immediately proposed hiring the most popular female celebrity at present to shoot a short commercial. With the celebrity’s popularity and her fans’ purchasing power, the perfume would undoubtedly fly off the shelves.

However, the planners from Glory disagreed, saying that the idea was no different from the existing promotional strategies in the market. On top of that, they even furtively hinted that those from Faymon Group merely had mediocre capabilities.

Naturally, those from Faymon Group wouldn’t take it lying down. They instantly retorted that Glory wouldn’t have had to borrow people from Faymon Group if they were all that capable.

Both parties had a row every time they had a meeting, the ruckus giving Rayna a pounding headache.

It was a critical juncture presently, so she couldn’t rebuke either party. All she could do was mediate the conflict. “Everyone’s opinions are great. Regretfully, Glory has a limited budget to hire an ambassador and shoot a commercial. The rate for the most popular female celebrity to shoot a one-minute commercial is at least ten million, and it’s also a bit bland to have a single theme to promote the perfume.”

“How about having a few more themes, then? But the duration of the commercial will have to be lengthened accordingly,” someone from Faymon Group suggested.

On the heels of that, someone from Glory countered, “Perfume commercials of luxury brands range from three to six minutes, but the celebrities they hire are A-list superstars. Although the commercials are lengthy, their fans have no complaints. We can’t afford to hire any A-list stars. If the commercial is lengthy, everyone will probably stop watching after seeing the length and obscure celebrity.”

Those from Faymon Group nodded in agreement before surmising, “Ms. Garland, you previously said that the budget for a commercial is limited. If we want a few themes, the cost will definitely double. I think it’s better to stick to a single theme.”

“A single theme is too boring. Besides, an obscure celebrity doesn’t have many fans and won’t be able to generate sales,” someone from Glory said.

“If you’re so smart, you give an idea instead!”

“No, no, you people from Faymon Group are far smarter, so you guys make the call.”

Dissenting opinions rang out, one after another.

started arguing again just minutes into

huge stack of photos of prominent female celebrities on

smiling woman in a pink and blue dress holding a round fan in hand with a sense of shyness and timidity in her eyes as though the person holding the camera was a

an idea popped into

onto three fragrance tester strips, one for a minute, the other for half a minute, and freshly for the final one. Go and do it right

promptly rushed

planners from Glory at the conference table were entirely bewildered

are you

Rayna gestured for them to wait quietly. “I’ll tell you about

later, Ella pushed open the door and hurried in with three fragrance tester strips and

perfume on the outermost fragrance tester strips before handing all three of them to Rayna. “They’re a minute, half a minute,

tester strips, Rayna brought them to her nose and took a sniff. Every time she did so, she closed her

tester strips of the same perfume yet of different durations, she opened her eyes and declared, “Let’s have three themes for

Won’t

yet to explain your idea, Ms. Garland. We don’t quite understand

enough for

and you’ll all know about it during the meeting next week,” Rayna concluded, very much confident

earlier to the latter. “Contact this artist’s manager from Excellent Entertainment Company and ask whether she’s willing to sign a three-minute commercial

“This artist, Kelly, has just won the Best New Artist Award, and her popularity is booming. She’ll

just choose some C or D-list celebrity or even hold a campus audition. Trust me,

be told, Ella was

confident in her

be an expert in attracting investment and doing business since she was the vice CEO, but she couldn’t possibly be their match in copywriting and

took to the internal channel and griped about the difficulties of being sent to another company to help, complaining about how the employer insisted on having her way when she knew

much attention. Everyone speculated what company it could be, and the members of the team from Faymon Group that was sent to Glory deliberately