Devil's Prisoner of Love by Prefer

Chapter 520: The Build-Up

In today's world, the rules of any industry are essentially the same. This is the internet age, and exposure is everything. As a result, a growing number of KOLS (Key Opinion Leaders) have emerged.

These KOLs have become the primary source of information for young people. After all, who doesn't scroll through social media daily? With the massive traffic generated by new media platforms, many advertisers have invested heavily in this space.

KOL channels have completely replaced traditional television, and advertising has gradually shifted to these platforms. Of course, the cost of placing ads on KOL channels is steep.

To ensure that Aurora's new perfume launched with a bang, Julian had started building anticipation early, creating a buzz that left everyone intrigued.

Mona noticed that the most prominent spots across various channels were plastered with ads for Young Love. With international superstar Candy as the spokesperson, the campaign had already captured widespread attention.

Although it was a brand-new label, the fact that it was being promoted so aggressively by major platforms indicated the brand's confidence. Otherwise, such extensive pre- launch publicity would have been a waste.

The new company, Sun, had even managed to secure a top supermodel as its ambassador. It exuded wealth and ambition, making it clear that this was no ordinary brand.

Aurora had also filmed an advertisement centered on youthful love. Its fresh, elegant aesthetic quickly caught the audience's attention.

In today's society, heavy makeup is a thing of the past. Many beauty influencers now promote the "barely-there" look, making natural, fresh styles highly popular.

The promotional video perfectly captured this trend. Its minimalist, sophisticated packaging evoked a sense of nostalgia and whimsy, stirring the hearts of many women.

accounts had gained a significant number

look-so many people are excited about our perfume," Ian

busy with the perfume itself that she hadn't had time for the promotional aspects. Julian

Aurora gave a brief nod. "Yes, let's do our best and not let them down,"

the schedule for the launch event. Please take a look," Ian said, handing her a

months, Ian had grown significantly. The once-inexperienced assistant

This was Ian's first time handling such a major event on his own, and Aurora's decision to entrust him with it showed how much faith she

bad. The schedule is well-organized and interesting. For your first attempt, you've

the months when Aurora had been away, Ian hadn't been idle. He had studied hard, managed venue arrangements, and liaised with mall representatives. For the past two weeks, he'd worked tirelessly from dawn till dusk. Aurora's compliment made

working hard," Ian replied, though he kept to himself the thought that he wanted to become a stronger support

Oh, by the way, on the day of the launch, I've invited Candy to attend. Will you be handling her reception, or should Heather take care

celebrity. Aurora had interacted with her in New York while using her DO identity, which

considering it a favor to Aurora. All she asked in

they often sold out during preorders, and each release was limited to 10 pieces

was its unique approach. Unlike money-driven designers, Aurora only launched products when inspiration struck. This ensured that every item was a masterpiece, beloved by

swamped these days,

delegate the task. She had already called Candy to explain that

Montgomery." Ian left promptly, eager to return to his work. He had come to enjoy this