Devil's Prisoner of Love by Prefer

Chapter 520: The Build-Up

In today's world, the rules of any industry are essentially the same. This is the internet age, and exposure is everything. As a result, a growing number of KOLS (Key Opinion Leaders) have emerged.

These KOLs have become the primary source of information for young people. After all, who doesn't scroll through social media daily? With the massive traffic generated by new media platforms, many advertisers have invested heavily in this space.

KOL channels have completely replaced traditional television, and advertising has gradually shifted to these platforms. Of course, the cost of placing ads on KOL channels is steep.

To ensure that Aurora's new perfume launched with a bang, Julian had started building anticipation early, creating a buzz that left everyone intrigued.

Mona noticed that the most prominent spots across various channels were plastered with ads for Young Love. With international superstar Candy as the spokesperson, the campaign had already captured widespread attention.

Although it was a brand-new label, the fact that it was being promoted so aggressively by major platforms indicated the brand's confidence. Otherwise, such extensive pre- launch publicity would have been a waste.

The new company, Sun, had even managed to secure a top supermodel as its ambassador. It exuded wealth and ambition, making it clear that this was no ordinary brand.

Aurora had also filmed an advertisement centered on youthful love. Its fresh, elegant aesthetic quickly caught the audience's attention.

In today's society, heavy makeup is a thing of the past. Many beauty influencers now promote the "barely-there" look, making natural, fresh styles highly popular.

The promotional video perfectly captured this trend. Its minimalist, sophisticated packaging evoked a sense of nostalgia and whimsy, stirring the hearts of many women.

had gained a significant number of new followers, and engagement was surprisingly

our perfume," Ian said, glancing at

had been so busy with the perfume itself that she hadn't had time for the promotional aspects. Julian had assured her earlier that he would handle the advertising,

a brief nod. "Yes, let's do our best and not let them down," she said, before turning her attention back to her growing list of tasks. As the

the launch event. Please take

Ian had grown significantly. The once-inexperienced assistant

schedule. It was meticulously planned, tightly packed but still engaging. This was Ian's first time handling such a

your first attempt, you've done an excellent

hard, managed venue arrangements, and liaised with mall

he kept to himself the thought that

the way, on the day of the launch, I've invited Candy to attend.

celebrity. Aurora had interacted with her in New York while using her DO identity, which only a select few knew about. Candy, a huge fan of DO, had

her to be the brand ambassador, Candy readily agreed. Strangely, she didn't even request a fee, considering

and each release was limited to 10 pieces or fewer. It had been six months since DO's last launch, and the international market

was its unique approach. Unlike money-driven designers, Aurora only launched products when inspiration struck. This

for her to handle this. I'm swamped

Candy's reception," Aurora said, relieved to delegate the task. She had already called Candy to explain that she wouldn't be able to

had come to enjoy this busy lifestyle,