Devil's Prisoner of Love by Prefer

Chapter 520: The Build-Up

In today's world, the rules of any industry are essentially the same. This is the internet age, and exposure is everything. As a result, a growing number of KOLS (Key Opinion Leaders) have emerged.

These KOLs have become the primary source of information for young people. After all, who doesn't scroll through social media daily? With the massive traffic generated by new media platforms, many advertisers have invested heavily in this space.

KOL channels have completely replaced traditional television, and advertising has gradually shifted to these platforms. Of course, the cost of placing ads on KOL channels is steep.

To ensure that Aurora's new perfume launched with a bang, Julian had started building anticipation early, creating a buzz that left everyone intrigued.

Mona noticed that the most prominent spots across various channels were plastered with ads for Young Love. With international superstar Candy as the spokesperson, the campaign had already captured widespread attention.

Although it was a brand-new label, the fact that it was being promoted so aggressively by major platforms indicated the brand's confidence. Otherwise, such extensive pre- launch publicity would have been a waste.

The new company, Sun, had even managed to secure a top supermodel as its ambassador. It exuded wealth and ambition, making it clear that this was no ordinary brand.

Aurora had also filmed an advertisement centered on youthful love. Its fresh, elegant aesthetic quickly caught the audience's attention.

In today's society, heavy makeup is a thing of the past. Many beauty influencers now promote the "barely-there" look, making natural, fresh styles highly popular.

The promotional video perfectly captured this trend. Its minimalist, sophisticated packaging evoked a sense of nostalgia and whimsy, stirring the hearts of many women.

official social media accounts had gained a significant number of new

about our perfume," Ian said, glancing at

so busy with the perfume itself that she hadn't had time for the promotional aspects. Julian had assured her earlier that he would handle the advertising, and she hadn't expected such an overwhelming

the official account, Aurora gave a brief nod. "Yes, let's do our best and not let them down," she said, before turning her attention back

schedule for the launch event. Please take

few months, Ian had grown significantly. The once-inexperienced assistant now exuded confidence and

tightly packed but still engaging. This was Ian's first time handling such a major event

is well-organized and interesting. For your first attempt, you've done an excellent job," Aurora said, offering her

Ian hadn't been idle. He had studied hard, managed venue arrangements, and liaised with mall representatives. For the past two

you, Miss Montgomery. I'll keep working hard," Ian replied, though he kept to himself the thought that he wanted to become a stronger

on the day of the launch, I've invited Candy to attend.

DO identity, which only a select few knew about.

fee, considering it a favor to Aurora. All she asked

often sold out during preorders, and each release was limited to 10 pieces or fewer. It had been six months since DO's last launch, and the international market

DO so coveted was its unique approach. Unlike money-driven designers, Aurora only launched products when inspiration struck. This ensured that every item

is a girl, so it's better for her to handle this. I'm swamped these days, and we don't want to risk neglecting Candy,"

relieved to delegate the task. She had already

to his work. He had come to enjoy this busy lifestyle, finding a sense of purpose in the chaos. Life, he realized, could