Devil's Prisoner of Love by Prefer

Chapter 520: The Build-Up

In today's world, the rules of any industry are essentially the same. This is the internet age, and exposure is everything. As a result, a growing number of KOLS (Key Opinion Leaders) have emerged.

These KOLs have become the primary source of information for young people. After all, who doesn't scroll through social media daily? With the massive traffic generated by new media platforms, many advertisers have invested heavily in this space.

KOL channels have completely replaced traditional television, and advertising has gradually shifted to these platforms. Of course, the cost of placing ads on KOL channels is steep.

To ensure that Aurora's new perfume launched with a bang, Julian had started building anticipation early, creating a buzz that left everyone intrigued.

Mona noticed that the most prominent spots across various channels were plastered with ads for Young Love. With international superstar Candy as the spokesperson, the campaign had already captured widespread attention.

Although it was a brand-new label, the fact that it was being promoted so aggressively by major platforms indicated the brand's confidence. Otherwise, such extensive pre- launch publicity would have been a waste.

The new company, Sun, had even managed to secure a top supermodel as its ambassador. It exuded wealth and ambition, making it clear that this was no ordinary brand.

Aurora had also filmed an advertisement centered on youthful love. Its fresh, elegant aesthetic quickly caught the audience's attention.

In today's society, heavy makeup is a thing of the past. Many beauty influencers now promote the "barely-there" look, making natural, fresh styles highly popular.

The promotional video perfectly captured this trend. Its minimalist, sophisticated packaging evoked a sense of nostalgia and whimsy, stirring the hearts of many women.

had gained a significant

are excited about our perfume," Ian said, glancing

so busy with the perfume itself that she hadn't had time for the promotional aspects. Julian had assured her earlier that he would handle the advertising,

and fans on the official account, Aurora gave a brief nod. "Yes, let's do our best and not let them down," she said, before turning her attention back to

the launch event. Please take a look," Ian said, handing her a detailed

Ian had grown significantly. The

packed but still engaging. This was Ian's first time handling such a major event on his own, and Aurora's

is well-organized and interesting. For your first attempt, you've done an

Aurora had been away, Ian hadn't been idle. He had studied hard, managed venue arrangements, and liaised with mall representatives. For the past two weeks, he'd worked tirelessly from dawn till dusk. Aurora's compliment made all his efforts

I'll keep working hard," Ian replied, though he kept to

day of the launch, I've invited Candy to attend. Will you be handling

Aurora had interacted with her in New York while using her DO identity, which only a select few knew about. Candy, a huge fan of DO, had discovered Aurora's

she didn't even request a fee, considering it a favor to Aurora. All she

exclusive that they often sold out during preorders, and each release was limited to 10 pieces or fewer. It had been six months since DO's last launch, and

was its unique approach. Unlike money-driven designers, Aurora only launched products when inspiration struck. This ensured that every item

swamped these days, and we don't want

Heather that she'll be in charge of Candy's reception," Aurora said, relieved to delegate the task. She had already

promptly, eager to return to his work. He had come to enjoy this busy lifestyle, finding a sense of purpose