Devil's Prisoner of Love by Prefer

Chapter 520: The Build-Up

In today's world, the rules of any industry are essentially the same. This is the internet age, and exposure is everything. As a result, a growing number of KOLS (Key Opinion Leaders) have emerged.

These KOLs have become the primary source of information for young people. After all, who doesn't scroll through social media daily? With the massive traffic generated by new media platforms, many advertisers have invested heavily in this space.

KOL channels have completely replaced traditional television, and advertising has gradually shifted to these platforms. Of course, the cost of placing ads on KOL channels is steep.

To ensure that Aurora's new perfume launched with a bang, Julian had started building anticipation early, creating a buzz that left everyone intrigued.

Mona noticed that the most prominent spots across various channels were plastered with ads for Young Love. With international superstar Candy as the spokesperson, the campaign had already captured widespread attention.

Although it was a brand-new label, the fact that it was being promoted so aggressively by major platforms indicated the brand's confidence. Otherwise, such extensive pre- launch publicity would have been a waste.

The new company, Sun, had even managed to secure a top supermodel as its ambassador. It exuded wealth and ambition, making it clear that this was no ordinary brand.

Aurora had also filmed an advertisement centered on youthful love. Its fresh, elegant aesthetic quickly caught the audience's attention.

In today's society, heavy makeup is a thing of the past. Many beauty influencers now promote the "barely-there" look, making natural, fresh styles highly popular.

The promotional video perfectly captured this trend. Its minimalist, sophisticated packaging evoked a sense of nostalgia and whimsy, stirring the hearts of many women.

accounts had gained a significant number of new followers, and engagement

Montgomery, look-so many people are excited about our perfume," Ian said, glancing at comments on social

she hadn't had time for the promotional aspects. Julian had

not let them down," she said, before turning her attention back to her growing

here's the schedule for the launch event. Please take a look," Ian said, handing her a detailed

few months, Ian had grown significantly. The once-inexperienced assistant now exuded confidence and

It was meticulously planned, tightly packed but still engaging. This was Ian's first time handling such a

well-organized and interesting. For your first

and liaised with mall representatives. For the past two weeks, he'd worked tirelessly from dawn till dusk. Aurora's compliment made all

to himself the thought that he wanted to become a stronger support

the way, on the day of the launch, I've invited Candy to attend. Will you be handling her reception,

a major celebrity. Aurora had interacted with her in New York while using her DO identity, which only a select few

brand ambassador, Candy readily agreed. Strangely, she didn't even request a fee, considering it a favor to Aurora. All

release was limited to 10 pieces or fewer. It had been six months

products when inspiration struck. This ensured that every

girl, so it's better for her to handle this. I'm swamped these days, and we don't want to risk neglecting Candy," Ian quickly

of Candy's reception," Aurora said, relieved to delegate the task. She had

work. He had come to enjoy this busy lifestyle, finding a sense of purpose in the chaos. Life, he