Devil's Prisoner of Love by Prefer

Chapter 520: The Build-Up

In today's world, the rules of any industry are essentially the same. This is the internet age, and exposure is everything. As a result, a growing number of KOLS (Key Opinion Leaders) have emerged.

These KOLs have become the primary source of information for young people. After all, who doesn't scroll through social media daily? With the massive traffic generated by new media platforms, many advertisers have invested heavily in this space.

KOL channels have completely replaced traditional television, and advertising has gradually shifted to these platforms. Of course, the cost of placing ads on KOL channels is steep.

To ensure that Aurora's new perfume launched with a bang, Julian had started building anticipation early, creating a buzz that left everyone intrigued.

Mona noticed that the most prominent spots across various channels were plastered with ads for Young Love. With international superstar Candy as the spokesperson, the campaign had already captured widespread attention.

Although it was a brand-new label, the fact that it was being promoted so aggressively by major platforms indicated the brand's confidence. Otherwise, such extensive pre- launch publicity would have been a waste.

The new company, Sun, had even managed to secure a top supermodel as its ambassador. It exuded wealth and ambition, making it clear that this was no ordinary brand.

Aurora had also filmed an advertisement centered on youthful love. Its fresh, elegant aesthetic quickly caught the audience's attention.

In today's society, heavy makeup is a thing of the past. Many beauty influencers now promote the "barely-there" look, making natural, fresh styles highly popular.

The promotional video perfectly captured this trend. Its minimalist, sophisticated packaging evoked a sense of nostalgia and whimsy, stirring the hearts of many women.

significant number of

many people are excited about our perfume," Ian said, glancing at comments

perfume itself that she hadn't had time for the promotional aspects. Julian had assured her earlier that he

on the official account, Aurora gave a brief nod. "Yes, let's do our best and not let them down," she said, before turning her

launch event. Please take a look," Ian said, handing

significantly. The once-inexperienced assistant now exuded confidence

still engaging. This was Ian's first time handling such a major event on his own, and Aurora's decision to entrust him with it showed how much

The schedule is well-organized and interesting. For your first

with mall representatives. For the past two weeks, he'd worked tirelessly from dawn till

to himself the thought that he wanted to become a stronger support

on the day of the launch, I've

interacted with her in New York while using her DO identity, which only a select few knew about. Candy, a huge fan of DO, had

Aurora invited her to be the brand ambassador, Candy readily agreed. Strangely, she didn't even request a fee, considering it a favor to Aurora. All she asked in return was

limited to 10 pieces or fewer. It had been six months since DO's last launch, and the international

Unlike money-driven designers, Aurora only launched products when inspiration struck. This ensured that every item

handle this. I'm swamped these days, and we don't

that she'll be in charge of Candy's reception," Aurora said, relieved to delegate the task. She had already called Candy to explain that she wouldn't be able

Miss Montgomery." Ian left promptly, eager to return to his work. He had come to enjoy this