Overgeared

Chapter 432

The average number of viewers for the Super Bowl was just 100 million people, so why were the advertising fees much higher than the Olympics and World Cup? It was due to the abundant concentration.

Unlike the Olympics and World Cup, which were festivals of the world, the Super Bowl was only for the US. From the company's point of view, it was easy to identify and capture the needs of the Super Bowl viewers. A single ad was able to reach 100 million potential customers, so the value of the Super Bowl ads was inevitably high.

It 2030, it was natural for the advertising fee per second to exceed 250 million won.

On the other hand, the Olympics and World Cup? The number of viewers overwhelmed the Super Bowl, but the concentration was too low. It was necessary to produce several s in accordance to the interests of each country, and the effect was also limited because viewers were interested in different events and countries.

The first time it occurred, companies from each country thought that the Satisfy National Competition would be similar to the Olympics. It might have the highest number of viewers, but the advertising effect would be low compared to the number of viewers. They didn’t actively invest in any s, choosing to sponsor individual participants, similar to the Olympics. In the first place, it was funny to call gamers ‘players’ and to sponsor them.

But the result was shocking. The Satisfy National Competition attracted the attention of people around the world, even though there were few participating countries. The advertising effect far exceeded the Super Bowl. In particular, the performance of the individual players had a huge impact.

Sports and games were different areas. When watching athletes, the consciousness of the viewers stopped at ‘great.’ Meanwhile with gamers, it extended to ‘I am going to be like that,’ making the viewers immersion very high. Thus, the value of gamers was soaring. If they could sponsor a top-class gamer, a company wouldn’t hesitate to invest billions of won.

Nevertheless, the 224 gamers participating in the 2nd National Competition had an average sponsorship value of 500 million won. This market was still not properly formed. Satisfy gamers didn’t know their value. They were people who played games from home, so they didn’t understand economic principles.

What did the companies think about this? They sucked as much from the players as possible. Sooner or later, the players would have professional managers to handle these things. At that time, the value of the players would surge. Until that day, the companies wanted to benefit as much from the players as possible without paying as much.

But it was reaching the limit. The players were starting to realize their value. The evidence was the 4 billion proposed by Grid.

“He came out surprisingly strong.”

The Comet Group’s PR team leader, Yoo Shihyun, laughed as she saw Grid’s reply. She didn’t think Grid would come out like this.

‘This is because of Radidas.’

Radidas sponsoring Zibal for 3.6 billion won was the trigger. The players looked at Zibal and started to realize their true value. Grid suggesting 4 billion meant he judged that his value was higher than Zibal’s value.

“...Well, it’s appropriate.”

To be honest, it wasn’t just appropriate, but the best. As a result of sponsoring Grid for 4 billion won, the Comet Group could enjoy the huge promotion effect of tens of billions, maybe trillions of won. Grid’s power was that great. His global popularity was increasingly rising. Grid himself might not be aware of his true value.

Yoo Shihyun smiled and called the direct line of the president of the Comet Group.

Then after a while.

After discussing with the president, she came to the best conclusion. She would offer Grid 10 billion won in exchange for a two-year contract. Grid’s value would obviously rise by the time the 3rd National Competition arrived, so it was a tremendous benefit to keep Grid when his price was still cheap. She was convinced that he would take the deal if she offered more than double the 4 million won.

-Can I meet you now? I'm in Paris.

Even at this moment, Grid’s value was going up. Other companies would try to make contact with Grid. Thus Yoo Shihyun urgently sent a reply to Grid.

Grid’s answer was ‘Okay.’

"Good.”

mirror and made herself look as beautiful as possible. The basics of selling something was to

***

going to make

were just

United States vs Japan.

Russia vs Argentina.

Peak Sword was puzzled when Grid got up

better to

watch

watching on a monitor. He could watch it on any TV. In particular, his hotel room had a 3D TV that was

“I’ll go as well.”

up along with Grid. It was regarding a business deal, so

can do

far, Yura had handled his money. Grid thought he was sufficient since he

I will be a fool who can’t do

"...”

to say, but

***

this was the time when the National

a few roadside cafes

about to recognize the person he was meeting at first glance. There was only one

“Team Leader Yook Shihyun?”

that I can meet a global

him politely. She smiled brightly and handed Grid her business card. Grid confirmed it and sat across from her.

a womanizer because he’s dating Yura

She talked about the Comet Group’s social position and the benefits that Grid would enjoy if he was sponsored by the Comet Group. But

“The conclusion.”

4 billion won that he asked for? Yook Shihyun smiled with

won. However, it’s

"...”

even

so calm after hearing 10

and crushed any enemy. But he was actually

Grid was very surprised,

‘10 billion?’

might have a two-year contract attached, but it was more than Grid wanted. 10 billion! It might be insignificant to some rich people because it was ‘much lower than the price of the mansion my parents bought me for my birthday,’ but it

legendary items? Grid had only created 13 legendary items since becoming

‘Isn’t this a windfall?’

suddenly had a thought. He learned all sorts of knowledge and reasoning during the year he spent with Lauel, so his

value was higher