Chapter 20

Richard POV.

I sat in my office, staring at the market reports on my desk. Sales were steady, but something felt off.

There was this new company, 'Vitalé Wellness,' that had come out of nowhere, eating into our market share.

It was small at first, just a blip, but now... it was getting hard to ignore.

"Who the hell are these people?" I muttered to myself, flipping through the pages. Vitalé was different.

They weren't just another supplement brand; they were doing something new, something that was catching people's attention.

My phone buzzed. It was Clara. She was the marketing director and was supposed to have more information about this new player. "Got a minute?" I asked, already feeling the irritation creeping in.

"Sure, Sir?" Clara's voice came through the line, calm and collected as always.

"Have you seen the latest market reports?" I asked. "There's a company called Vitalé Wellness. They're becoming a real problem."

"Yeah, I've seen them," Clara replied. "They've been making some smart moves, integrating tech with wellness. It's a different angle."

"Different angle," I repeated, annoyed. "What do they think this is, Silicon Valley? We've been doing this for years. How is some new startup getting ahead?"

"They've got a solid strategy.

we do about

Maybe we take a closer look at what they're doing, and see if there's

this. The idea that some new company could just waltz in and

had to

said. "But find out more about them. Who's behind this Vitalé? I

a full report by the end of the

the ceiling. Vitalé Wellness. The name alone made me

game, one that I wasn't used to. But I wasn't

media, even those wellness blogs that everyone seemed to follow now. They had some kind of app too,

muttered. This wasn't how things were supposed to go. I had a plan, a trajectory. Then out of nowhere comes this company, making everything look... old. Stale. Clara's words echoed in my head. Adapt.

want data, tech, and personalization.

How did they come up with this approach so quickly? And why did it feel like they

just being paranoid.

to hit to make it hurt. And I was going to find out

By the time I pulled into the driveway, the sun was dipping below

maybe have a quiet dinner, and figure out my

bright smile that didn't quite match my mood. "Richard, guess what?" she chirped, her voice

perfect place to show off my new ring.

hear about some party or that ring. I took a deep breath, trying to keep my voice calm. "Susan, not now. I've had a

be there, and I want to make sure we have the best

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