Chapter 20

Richard POV.

I sat in my office, staring at the market reports on my desk. Sales were steady, but something felt off.

There was this new company, 'Vitalé Wellness,' that had come out of nowhere, eating into our market share.

It was small at first, just a blip, but now... it was getting hard to ignore.

"Who the hell are these people?" I muttered to myself, flipping through the pages. Vitalé was different.

They weren't just another supplement brand; they were doing something new, something that was catching people's attention.

My phone buzzed. It was Clara. She was the marketing director and was supposed to have more information about this new player. "Got a minute?" I asked, already feeling the irritation creeping in.

"Sure, Sir?" Clara's voice came through the line, calm and collected as always.

"Have you seen the latest market reports?" I asked. "There's a company called Vitalé Wellness. They're becoming a real problem."

"Yeah, I've seen them," Clara replied. "They've been making some smart moves, integrating tech with wellness. It's a different angle."

"Different angle," I repeated, annoyed. "What do they think this is, Silicon Valley? We've been doing this for years. How is some new startup getting ahead?"

said. "They've got a solid strategy. Personalized supplements, smart tech... It's what the

temples. "So what do we do about it? Just sit back and watch them

to adapt. Maybe we take a closer look at what they're doing, and see if there's something we can use to

hated this. The idea that some new company could just waltz

Clara was right. We had to figure out

said. "But find out more about them. Who's behind this Vitalé? I want to

it," Clara assured me. "I'll have a full report by the

at the ceiling. Vitalé Wellness. The name alone made me want to crush

wasn't used to. But I wasn't about to

even those wellness blogs that everyone seemed to follow now. They had some kind

comes this company, making everything look... old. Stale. Clara's words echoed in my head. Adapt. It was easier said than done. We'd built our brand on

want data, tech, and personalization. They

this approach so quickly? And why did it feel like

just being paranoid. It was just business. Nothing

Vitalé knew exactly where to hit

tangled in thoughts about Vitalé Wellness. By the time I pulled into the driveway, the sun was dipping below

unwind, maybe have a quiet dinner, and figure

looked up with a bright smile

think it's the perfect place to show off my

want to hear about some party or that ring. I took

have the best table. It'll be a great chance to network and-" "I said not now!" I snapped, louder than I intended. The words echoed through the

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