Chapter 20

Richard POV.

I sat in my office, staring at the market reports on my desk. Sales were steady, but something felt off.

There was this new company, 'Vitalé Wellness,' that had come out of nowhere, eating into our market share.

It was small at first, just a blip, but now... it was getting hard to ignore.

"Who the hell are these people?" I muttered to myself, flipping through the pages. Vitalé was different.

They weren't just another supplement brand; they were doing something new, something that was catching people's attention.

My phone buzzed. It was Clara. She was the marketing director and was supposed to have more information about this new player. "Got a minute?" I asked, already feeling the irritation creeping in.

"Sure, Sir?" Clara's voice came through the line, calm and collected as always.

"Have you seen the latest market reports?" I asked. "There's a company called Vitalé Wellness. They're becoming a real problem."

"Yeah, I've seen them," Clara replied. "They've been making some smart moves, integrating tech with wellness. It's a different angle."

"Different angle," I repeated, annoyed. "What do they think this is, Silicon Valley? We've been doing this for years. How is some new startup getting ahead?"

just some startup, Mr. Wright," Clara said. "They've got a solid strategy. Personalized supplements, smart tech... It's what

do about it? Just sit back and watch them steal our

said. "We've been through this before. We need to adapt. Maybe we take a closer look at what they're doing, and see

new company could just waltz in and start

to

this Vitalé?

have a full

in my chair, staring at the ceiling. Vitalé Wellness. The name alone made me want to crush

game, one that I wasn't used to. But I

Vitalé was gaining ground fast. Their products were everywhere-ads, social media, even those wellness blogs that everyone seemed to follow now. They had some kind of app too, something that tracked user health and tailored supplement

go. I had a plan, a trajectory. Then out of nowhere comes this company, making everything look... old. Stale. Clara's words echoed in my head. Adapt.

consumers want data, tech, and

this approach so quickly? And why did it feel like

my head. Maybe I was just

I couldn't shake the feeling that Vitalé knew exactly where to hit to

thoughts about Vitalé Wellness. By the time I pulled into the driveway, the sun

wanted to unwind, maybe have a quiet dinner, and figure out

a bright smile that didn't quite match my mood. "Richard,

gala next weekend, and I think it's the perfect place to show off

to hear about some party or that ring. I took a deep breath, trying to

the best table. It'll be a great chance to network and-" "I said not now!" I

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