Chapter 20
Richard POV.
I sat in my office, staring at the market reports on my desk. Sales were steady, but something felt off.
There was this new company, 'Vitalé Wellness,' that had come out of nowhere, eating into our market share.
It was small at first, just a blip, but now... it was getting hard to ignore.
"Who the hell are these people?" I muttered to myself, flipping through the pages. Vitalé was different.
They weren't just another supplement brand; they were doing something new, something that was catching people's attention.
My phone buzzed. It was Clara. She was the marketing director and was supposed to have more information about this new player. "Got a minute?" I asked, already feeling the irritation creeping in.
"Sure, Sir?" Clara's voice came through the line, calm and collected as always.
"Have you seen the latest market reports?" I asked. "There's a company called Vitalé Wellness. They're becoming a real problem."
"Yeah, I've seen them," Clara replied. "They've been making some smart moves, integrating tech with wellness. It's a different angle."
"Different angle," I repeated, annoyed. "What do they think this is, Silicon Valley? We've been doing this for years. How is some new startup getting ahead?"
solid strategy. Personalized supplements, smart tech... It's what the market's
do about it? Just sit
through this before. We need to adapt. Maybe we take a closer look at what they're doing, and see if there's something we can
this. The idea that some new company could just waltz in and start
was right. We had to figure out what
them. Who's behind this Vitalé? I want
"I'll have a full report by
the ceiling. Vitalé Wellness. The name alone made me
that I wasn't used to. But I wasn't about
that everyone seemed to follow now. They had some kind of app too, something that
it," I muttered. This wasn't how things were supposed to go. I had a plan, a trajectory. Then out of nowhere comes this company, making everything look... old.
tech, and
who the hell was behind all of this? How did they come up with this approach so quickly? And why did it feel like
my head. Maybe I was just being paranoid. It was just business. Nothing
where to hit to make it hurt. And I was going to
thoughts about Vitalé Wellness. By the time I pulled into the driveway, the sun
unwind, maybe have a
room, flipping through some glossy magazine. She looked up with a bright smile that didn't quite match my mood. "Richard, guess what?" she chirped, her voice a little too bright for my
to show off my new ring. You
to hear about some party or that ring. I took a deep breath, trying to keep
she just kept going, oblivious. "Oh, come on, Richard! It'll be fun. Everyone's going to be there, and I want to make sure we have the best table. It'll be a great chance to network and-" "I said not now!" I snapped, louder than I intended. The words echoed through the
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