Chapter 20

Richard POV.

I sat in my office, staring at the market reports on my desk. Sales were steady, but something felt off.

There was this new company, 'Vitalé Wellness,' that had come out of nowhere, eating into our market share.

It was small at first, just a blip, but now... it was getting hard to ignore.

"Who the hell are these people?" I muttered to myself, flipping through the pages. Vitalé was different.

They weren't just another supplement brand; they were doing something new, something that was catching people's attention.

My phone buzzed. It was Clara. She was the marketing director and was supposed to have more information about this new player. "Got a minute?" I asked, already feeling the irritation creeping in.

"Sure, Sir?" Clara's voice came through the line, calm and collected as always.

"Have you seen the latest market reports?" I asked. "There's a company called Vitalé Wellness. They're becoming a real problem."

"Yeah, I've seen them," Clara replied. "They've been making some smart moves, integrating tech with wellness. It's a different angle."

"Different angle," I repeated, annoyed. "What do they think this is, Silicon Valley? We've been doing this for years. How is some new startup getting ahead?"

got a solid strategy. Personalized supplements, smart tech... It's what the

rubbed my temples. "So what do we do about it? Just sit back

need to adapt. Maybe we take a closer look at what they're doing, and see if there's something

The idea that some new company could just waltz in and

to figure out what made them

more about them. Who's behind this Vitalé? I want to know everything. Maybe we can buy

have a full report by the end of

leaned back in my chair, staring at the ceiling. Vitalé

I wasn't used to. But I

were everywhere-ads, social media, even those wellness blogs that everyone seemed to follow now. They had some kind of app too, something that tracked user health and

making everything look... old. Stale. Clara's words

and personalization. They wanted something

How did they come up with this approach so quickly? And why did it feel like they were targeting my

just being paranoid. It was

exactly where to hit to make it hurt. And I was going to

By the time I pulled into the driveway, the sun was dipping

wanted to unwind, maybe have a quiet dinner,

flipping through some glossy magazine. She looked up with a bright smile that didn't quite match my mood. "Richard, guess what?" she chirped, her voice a little too bright for my

perfect place to show off

party or that ring. I took a deep breath, trying to keep my voice calm. "Susan,

sure we have the best table. It'll be a great chance to network and-" "I said not now!" I snapped, louder than

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