Chapter 20

Richard POV.

I sat in my office, staring at the market reports on my desk. Sales were steady, but something felt off.

There was this new company, 'Vitalé Wellness,' that had come out of nowhere, eating into our market share.

It was small at first, just a blip, but now... it was getting hard to ignore.

"Who the hell are these people?" I muttered to myself, flipping through the pages. Vitalé was different.

They weren't just another supplement brand; they were doing something new, something that was catching people's attention.

My phone buzzed. It was Clara. She was the marketing director and was supposed to have more information about this new player. "Got a minute?" I asked, already feeling the irritation creeping in.

"Sure, Sir?" Clara's voice came through the line, calm and collected as always.

"Have you seen the latest market reports?" I asked. "There's a company called Vitalé Wellness. They're becoming a real problem."

"Yeah, I've seen them," Clara replied. "They've been making some smart moves, integrating tech with wellness. It's a different angle."

"Different angle," I repeated, annoyed. "What do they think this is, Silicon Valley? We've been doing this for years. How is some new startup getting ahead?"

got a solid strategy. Personalized supplements, smart tech... It's

my temples. "So what do we do about it?

need to adapt. Maybe we take a

new company

right. We had to figure out what made

them. Who's behind this Vitalé? I want to know everything. Maybe we

Clara assured me. "I'll have a full report by

hung up and leaned back in my chair, staring at the ceiling. Vitalé Wellness. The name alone made me want to crush

game, one that I wasn't used to. But I wasn't

Their products were everywhere-ads, social media, even those wellness blogs that everyone seemed to follow now. They had some kind of app

comes this company, making everything look... old. Stale. Clara's words echoed in my head. Adapt. It was easier said than done.

and

this? How did they come up with this approach so quickly? And why did it feel like they were targeting

shook my head. Maybe I was just being paranoid.

that Vitalé knew exactly where to

in thoughts about Vitalé Wellness. By the time I pulled into the driveway, the sun

unwind, maybe have a quiet dinner, and figure

looked up with a bright smile

off my new ring. You know, tell everyone who cares to listen that

Not now. I didn't want to hear about some party or that ring. I took

I want to make sure we have the

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