Chapter 20
Richard POV.
I sat in my office, staring at the market reports on my desk. Sales were steady, but something felt off.
There was this new company, 'Vitalé Wellness,' that had come out of nowhere, eating into our market share.
It was small at first, just a blip, but now... it was getting hard to ignore.
"Who the hell are these people?" I muttered to myself, flipping through the pages. Vitalé was different.
They weren't just another supplement brand; they were doing something new, something that was catching people's attention.
My phone buzzed. It was Clara. She was the marketing director and was supposed to have more information about this new player. "Got a minute?" I asked, already feeling the irritation creeping in.
"Sure, Sir?" Clara's voice came through the line, calm and collected as always.
"Have you seen the latest market reports?" I asked. "There's a company called Vitalé Wellness. They're becoming a real problem."
"Yeah, I've seen them," Clara replied. "They've been making some smart moves, integrating tech with wellness. It's a different angle."
"Different angle," I repeated, annoyed. "What do they think this is, Silicon Valley? We've been doing this for years. How is some new startup getting ahead?"
Clara said. "They've got a solid strategy. Personalized supplements, smart tech... It's what the market's looking for
what do we do about it? Just sit back
before. We need to adapt. Maybe we take a
hated this. The idea that some new company could just waltz in and start taking
was right. We had to figure out what made them
more about them. Who's behind this Vitalé? I want to know everything. Maybe we can
me. "I'll have a full report by the
leaned back in my chair, staring at the ceiling. Vitalé Wellness. The name alone made
playing a different game, one that I wasn't used to. But I wasn't about to
Vitalé was gaining ground fast. Their products were everywhere-ads, social media, even those wellness blogs that everyone seemed to
trajectory. Then out of nowhere comes this company, making everything look... old. Stale. Clara's words echoed in my head. Adapt. It was easier said than done. We'd built our
want data, tech, and personalization. They wanted
come up with this approach so quickly? And why did it feel like they were targeting my
Maybe I was just being paranoid. It was just business.
knew exactly where to hit to make it
drove home, my mind was still tangled in thoughts about Vitalé Wellness. By the time
a quiet dinner,
Susan was already in the living room, flipping through some glossy magazine. She looked up with a bright smile that didn't quite match
I think it's the perfect place to show off my new ring. You
party or that ring. I took a deep breath, trying to
we have the best table. It'll be a great chance to network and-" "I said not now!" I snapped, louder than I intended. The words echoed
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